Data Science

So … you have an enterprise – small, large or ginormous – that needs to use data to get a key initiative done:

• Advertising.
• Campaigns.
• COVID-19 contact tracing.

What are your choices? Where do you start? Who can guide you? How do you know you are getting the best deal?

At Colfax Communications, we invite you to contact us and discover what is possible for your enterprise using the very latest data tools.

“So, what I want to do is talk with a client and figure things out about their customers – current and future,” says David Galvin, CEO of Colfax Communications. “Who is buying it now, and who do you want to see might be interested in it? With that information, we can develop a targeting model that will tell us what data sets are required to deploy a successful ad campaign.”

Standing atop the same data resources used by the very largest global players, the data science team at Colfax Communications uses machine-learning-based modeling tools to answer whatever questions you might have about your target audiences:

• What does your customer look like?
• This is what your customer looks like. Now what do you want?
• Who is buying it now?
• Who might be interested?

With our analytics know-how and data, we can ID those people.

“What we do,” says Galvin, “is make sure your ads go right to the people you want them to go to, and that they’re not being manipulated by bots or being placed on devices placed on a geo-fenced area. According to the Association of National Advertisers, only one-quarter of all digital ad spend ever reaches actual people. Billions of dollars in advertising are lost as a result of poorly designed targeting strategies and  deployment programs.”

This is the value of the Colfax Communications: the intelligent application of data modeling, ad tech and analysis.

The data science team at Colfax stands ready at all times to create custom outputs for you from the very latest data sets.

With the data in hand, you now are ready to launch your initiative.